Press Release

21.04.2009

AdLINK Media is Qype's marketing agent in six European countries

The display marketing specialist has added Europe’s biggest recommendation portal for local services to its premium European network in Germany, France, the UK, Spain, Austria and Switzerland

AdLINK Media, AdLINK Group’s specialist for display marketing will serve as Qype’s online marketer in six European countries. From now on, advertisers and media agencies can turn to AdLINK Media for centrally implementing their creative and international branding campaigns on Europe’s biggest recommendation portal for local services in Germany, France, the UK, Spain, Austria and Switzerland. Qype is particularly attractive for young, active demographics in major European cities and reaches over 8.5 million users a month in the six countries marketed by AdLINK Media. AdLINK Media develops innovative, individual media solutions for targeted display marketing in local environments.

Qype is Europe’s leading recommendation portal for local services and is available in nine countries. Registered members rate businesses, places and services such as petrol stations, pubs, childcare centres, restaurants, local sights, doctors, pet shops, childminders and sports clubs in over 12,000 European cities. Launched at the end of 2005, this directory for all areas of life already contains more than 1 million user reviews.

“We are pleased to have found in AdLINK Media a competent marketing partner who is in a position to provide professional service to us across Europe,” says Stephen Taylor, CEO at Qype. “AdLINK Media’s excellent contact network of customers and agencies, their high quality of service and especially their international set-up won us over and made it easy for us to decide to make an exclusive commitment to this display specialist.”

“Qype is a strong brand in Europe. As an innovative online recommendation portal, Qype offers an ideal platform for targeting young, active demographics in local premium environments on a European level,” says AdLINK Group CEO Stéphane Cordier. “The many different advertising options available on Qype’s websites allow us to put together attractive packages and deals for our customers. This gives advertisers and media agencies ideal conditions for executing their campaigns with innovative advertising formats, throughout Europe and using a single service provider.”

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