Q: How many people work at AdLINK Internet media
We are currently xxx people working at AdLINK ….The AdLINK group employs 250 people in 15 offices across twelve European countries and the USA, as well as strategic partnerships in Asia, the Middle East and South America.

Q Who are AdLINK Internet Media major clients?
Our clients are the main local advertisers and media agencies in each local markets. We also manage large publisher accounts exclusively. One of the strengths of the AdLINK network is our capability to run pan European campaigns negotiated by any AdLINK office throughout Europe.

Q What is the new strategy about?
Our strategy aims to streamline the AdLINK offering across Europe and heighten the effectiveness of online advertising for both brand building and response driven campaigns. It is our answer to the changing needs of advertisers and their agencies namely the new ways of booking campaigns based on audience profiles; focus on behavioral targeting, and flexibility in pricing models.

Q Qualitatively speaking, where does the AdLINK network stand in terms of audience?
Existing studies indicate that content sites have better quality users than portals. Such sites provide affluent, educated, purchasing-savvy users with a positive affinity to advertising. Their readers tend to respond better to advertising, more likely to try out new products and spend more money. AdLINK Internet Media represents a network of premiere branded content sites, generating authentic industry specific content.

Q What makes this offer more interesting compared to portal offers?
With AdLINK SELECT and AdLINK TARGET, we deliver high reach, household brands with innovative display formats to a “better quality” audience. We believe that our customers will be be convinced of the additional value provided by AdLINK’s new strategy as an alternative to portals.

Q How does the AdLINK Network compare to other independent networks?
There are only 3 main European independent BRANDING specialist display Companies.
AdLINK Internet Media has an active presence in the following territories (IT, SP, UK, FR, DE, AU, CH, NL, BE, DK, SE, TU). No other independent network has this type of local presence.

Q How does the AdLINK Network compare to Portals in terms of reach?
Our pan European network with both SELECT and TARGET sites reaching over 75M European unique users per month substantially outperforms all euro portals in terms of reach.

Q But a lot of users consult research engines on a daily basis?
Researches shows that while email is the number one online application, content-related activities are a close second and online search represents a limited amount of time spent online for users. Content sites attract a more positive attitude towards online advertising messages since the vast majority of quality users spend more time on original content sites compared with portals when they look for specific information.

Q What are the main benefits for an advertiser or a media agency?
2 words, efficiency and value: The best mix of content sites to achieve optimal reach with no duplication coupled with the ability to provide “one stop shopping” across a wide range of digital marketing solutions and dedicated site evaluation tools.

Q What are the main benefits for a publisher?
Publishers joining the AdLINK network benefit from:
* Brandsense formats
* Optimized monetization of web sites via both our proprietary tools and knowledge and the diversity of our offers (RON, ROA, Site Specific, Composite)
* Premium account management and superior service including AdLINK Audience research,
* International campaigns they would not get if standing alone.

Q What is the AdLINK Audience research?
AdLINK Audience research is a social-demographic media behavior and profiling study launched across the entire AdLINK network of sites and provided free of charge to our AdLINK Target partner sites.

Q What is the brandsense format?
BrandSense is a collection of 5 integrated ad formats designed to provide creative, innovative solutions with powerful brand impact on our AdLINK SELECT websites. These formats are re-defined every semester to make sure they remain innovative and eye-catching.

Q How large is the Select Network?
AdLINK Select represents a “handpicked” selection of 15 exclusive, premium content branded sites with leading reach in their category per market., for example MTV, Via Michelin, Autotrader and Expedia to name but a few.

Q How large is the Target Network?
AdLINK Target provides marketers with a leading European reach of over seventy five million Internet users per month categorized into ten content affinities. More than 2,800 websites generate an average 4.1 billion page impressions per month.

Q Who are the major clients of the Select and Target Networks?
Thanks to AdLINK Media’s active presence in each individual market our publishing partners access both local and large scale pan-European campaigns (KODAK, KLM, LG, CADILLAC, ACCOR HOTELS, TurEspana, Tommy Hilfiger to name but a few) with larger budgets.

Q What is required to be part of AdLINK Select?
An AdLINK Select sites is a recognized “household” brand, highly appreciated by users within its target audience due to the quality of its authentic content and carries the Brand Sense ad formats.

Q: Which other Markets are of interest for AdLINK?
As mentioned earlier the AdLINK Group is a one stop shop network of digital specialists:

Next to AdLINK Internet Media, specialized in Display advertising with solutions for branding and performance-based campaigns, we have Composite which focuses on permission marketing, affilinet is an expert in affiliation marketing and Sedo excels in domain-selling & parking. In other words, we track, we report, we optimize.